Pivoting from Weddings to Corporate Events
Photography – Lumos Creative
Wanting to broaden your horizons into the corporate world of rentals?
Corporate events are a great way to create more margin in your revenue and expand your inventory into more creative custom pieces. Contrary to popular belief, transiting into the corporate spaces is easier than you may think, and we’re here to help dive in a little deeper with you.
I’m sure most of your diction is catered sweetly towards your couples, right? We use “love languages” and try to evoke an emotional connection when talking to wedding clients to build trusting relationships, since this is the most important day of their lives, right? Well, time to drop this. This doesn’t mean you can’t build relationships with your corporate clients, because we want to ensure they come back to you next time they hold an event. But our language should change, they want to talk about curation and ideas and logistics, not necessarily their altar backdrop.
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